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Turning Cold Leads into Hot Prospects with Two Awesome Sentences

Calling cold leads is very difficult because you have no relationship or rapport, but you might be surprised to learn that turning cold leads into hot prospects is relatively easy. And there are many posts online about this, yet almost none share a powerful question to ask these prospects why they have not found an opportunity yet.

Once we accept that this type of prospect is likely to be skeptical, turning cold leads into hot prospects becomes about connecting with them quickly.

When the prospect answers the phone or you chat with them on social media, say this:

I understand you have been looking for a home-based business. So, tell me, why haven’t you found a home-based business yet?

What happens?
That kind of cold call introduction will relax the prospect and tell you why they are still looking.
They will tell you their likes and dislikes. They will go into detail about their research into Network Marketing. They will tell you what is holding them back.
Turning cold leads into hot prospects is easy with the right words to speak.
With the information freely handed over to you by prospects, you can describe your business in a way that is acceptable to them.
This is better than guessing what they want or mind-reading. When prospects tell us exactly what they like and don’t like before we start a presentation, well, it doesn’t get any easier than this.
Another cold calling technique that really works is the two-sentence opening.
This is two-sentence approach should be done early in the conversation by saying:
“There are two types of people in the world. Those who look for reasons why, and those who look for reasons why not.”
It puts the prospect into an open-minded attitude turning cold leads into hot prospects. They will naturally look for reasons why our opportunity can work for them instead of looking for reasons not to join. 
When we use this two-sentence phrase, we don’t have to use any high-pressure techniques. Prospects can judge for themselves if this opportunity is right for them.
So, how to start a cold call? Use one of two awesome sentences. Turning cold leads into hot prospects is easier with them than you thought.

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A picture of Dale Moreau, a Network Marketing coach, leader, distributor and author


Dale Moreau

Dale began writing his 454 blog posts in 2018, completing that effort in 2021. All of the MLM content he created that is still relevant is here on MLMinar.

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