Harsh, direct words create tension. Old words revised into new words relieve the tension. The last thing that we want is for the prospect to feel pressure and tension.
By carefully selecting our sales word and phrases, we can guide our prospects to open up and tell us their real concerns.
We don’t want a bunch power words for sales pitch. We want our prospects to feel relaxed.
Isn’t that what we want? We want phrases asking for the sale.
Here are some examples of taking our old version of harsh, direct words, and revising them to sound more prospect-friendly.
—“What exactly is causing you to hesitate?”
—“I am just curious. What possible problems do you see in your way?”
—“What do you mean that it costs too much money?”
—“Yes, we are paying more for a reason. Let me review that with you quickly.”
—“What exactly is keeping you from making a decision tonight?”
—“Is there any reason that you might feel this would be an unwise decision?”
—“Why do you need to think about it?”
—“Yes, we need to think about these decisions. Here are some benefits we should consider.”
—“That is why that shouldn’t bother you.”
—“Would you like me to tell you about others who had that same concern.”
—“Why don’t you want to be a salesman?”
—“Of course, we don’t want to be salesman. Instead, we want to be connectors, helping others get what they want.”
—“Want to sign up and become a rep?”
—“Would it be okay if we went into business together?”
—“So would you like to start now and make sales presentations all day?”
—“Would it be okay if you had a fun business talking with prospects while taking five coffee breaks a day?”
Small changes in our words make a huge difference. One of the most important skills in Network Marketing is learning proven phrases and positive sales words that help our prospects hear our message clearly.
These are examples of how changing what we say can make our prospects feel more comfortable with their decisions.
Remember, our prospects are under a lot of pressure to make sure they make the right decisions. They don’t want to appear foolish or make mistakes.
We want sales words that work.
We don’t want to add to their internal pressure and create more tension by choosing the wrong words. We want old words revised into new words.
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