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The 1st free, weekly Network Marketing training webinar that's generic & interactive!

How to use Facebook as a prospecting tool for Network Marketing

Many people struggle with the perfect Facebook comment to start a conversation about Network Marketing. It is a struggle that can easily be overcome.

Every day, we like posts and comments, comment on posts in our feed or in Facebook Groups, but we need to know what the best next step is.

Meeting new people and making social media friends is great, but that is only the first step. Getting a presentation lined up is step two.

If we want to recruit people and sign up new customers, and that all starts with how to respond to posts to get the ball rolling.

— You seem nice.

— I like your enthusiasm.

— I like your post. I am just curious, what do you do for a living?

We compliment the person. You’ve heard the old saying, “Flattery gets you nowhere.” It will get you nowhere on Facebook if you compliment the person.

Here are some general rules for the perfect Facebook comment.

— Ask multiple choice questions… do not ask open-ended questions.

— Keep it short.

— Like and comment.

— Offer some valuable information.

— Don’t use “I” but use “you.”

— Do not post links about your goods, services, and opportunity.

— Make awesome comments for Facebook photos.

The Most Important Facebook Engagement Rule 

The most important rule to follow when posting comments is not to compliment the person; instead, compliment their accomplishment(s). It is the perfect Facebook comment. It also works on Facebook live comments.

— You are good at how your posts engage people to like and comment.

— Your posts make people smile.

— Your posts are well thought out and make people feel relaxed.

— Your posts make people feel comfortable.

— You are a natural at helping people get ahead with a side business.

— You have the gift of gab at entertaining people.

— Your post gives important information that helps people fire their boss tomorrow.

— Your post is engaging and shows people how to get a five-star vacation at one-star prices.

— Your post is a natural at helping people get paid full-time working three days a week.

— Your post is a natural at helping people think like a millionaire.

— Your post is a natural at helping people lose weight without going to the gym or eating funny foods.

— Your post works well at helping people change a dead-end career. 

— Your post works well at helping people take a six-month vacation twice a year and hire their boss to do the work.

The perfect Facebook comment is easy. Use “YOU” more so than “I” and compliment the person’s achievements made by the post.

Move the Conversation to Direct Messaging

Direct Messaging (DM) on Facebook Messenger is the only way to continue chatting. If you do it in your timeline or a group, others will think they know all about you, and you will not get as many prospects long-term.

The move to DM is one after the person responds to our comments.

— Don’t keep the conversation in the open group for everyone to see. It may embarrass the person, and for the reason above.

— Talk about them. They are their own favorite subject. Don’t talk about ourselves, our opportunity, or our products. We find that interesting, but our prospects find themselves intresting.

— Talk about a problem our prospects have. Problems are more interesting than benefits in our prospects’ minds. This helps us move up to #1 in their attention.

— Offer solutions to prospects’ problems made by our products, services and opportunities Don’t mention the name of our goods, services or opportunities or give them links. Only when the prospects ask for more information do we give them links to information.

What happens if our prospects get off the subject?

— When our prospects talk, they love it when we listen. But what if our prospects talk forever about uninteresting tales of their favorite pet? How can we tactfully get our prospects to talk about problems in their lives that we may be able to help with? Try these words:

— “Very interesting. I am just curious _______” and then change the subject so that our prospects talk about the new subject we directed them to.

Clever things to post on Facebook are okay. The perfect Facebook comment is the comment that speaks of the prospect’s accomplishments. It gets the highest engagement and moves the conversation along.

Facebook as a Prospecting Tool and The Law of Averages

If you are strict with yourself and don’t spend time on Facebook looking at reels (shorts) or waste time on other things, you will enjoy Facebook as a Prospecting tool, as long as you do not ignore the law of averages.

Should it be your only source of prospects? For most people, the answer is no.

If your goal is to find enough prospects to recruit someone every week, you will need to do between 3 and 6 presentations (one presentation per day). To accomplish this, if you have a busy life, you will likely need to speak to some people in public, get some referrals, find prospects at networking events, and so on.

Remember, one presentation a day is a law of averages recommendation. I did a business opportunity show and got 461 leads in a weekend. Obviously, if I had that much follow-up work, I would not need to use Facebook as a prospecting tool for weeks.

Similarly, I ran a Facebook ad last year. It generated hundreds of downloads of a giveaway educational product that had me busy for months without spending time using Facebook as a prospecting tool.

Balance and consistency are the key. Don’t get too caught up in what is happening on Facebook; just use it as a tool and do other things, like spending time with friends and family.

If you invest 4 hours a week on doing the stuff in this post, you will find prospects, but likely not enough. So you must augment that effort with doing other things.

Best of luck with whatever it is you decide to do.

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