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A review of the book “Go For No in Network Marketing

Any review of Richard Fenton and Andrea Waltz book, entitled “Go for No for Network Marketing,” better do it the justice it deserves – this book review states the case!

Before jumping in, the distinction needs to be made that Richard and Andrea don’t preach the same methodology that Ray Higdon teaches in his Go For No programs.

A proper book review of skills digests the principals and the resolutions and speaks of it with candor, not generalities. So get ready for the specifics.

Go for No for Network Marketing” is the companion to “Go for No! Yes is the Destination. No is How You Get There,” which is also by Richard Fenton and Andrea Waltz.

It is not just about rejection in network marketing or the resolve to get past this negativity. It’s about finding the “yeses.”

Every day people in network marketing who are active are experiencing rejection. From speaking to bankers on wall-street about having more time in this lives to communicating to farmers in the Midwest about how a 2nd income is a hedge against bad years, rejection of these great ideas in inevitable.

We hear “No” and we get “ghosted” . . . this is part of it. And recruiting and prospecting can be tough, especially for this who are unskilled.

Rejection also passes on to network marketing trainers, uplines and coaches, as many a newbie gets deflated by reality. 

The opening of the book states, “’Yes’ is positive, empowering and rewarding. “’No’ is negative, saps your energy and is disapproving.”

So many times, “no” is a word heard with devastating results. The drop-out statistics of salespeople is one illustration of its deadly effect. Per Ray Higdon,

  • “44% of sales people give up after hearing one no.”
  • “22% more give up after hearing a second no.”
  • “14% more give up after hearing a third no.”
  • “12% more give up after hearing a fourth no.”

“92% of salespeople give up after four “no’s.” 

The question is, “how do you sustain yourself in a world of so much “negativity” and come out in the end with any success?” This book lights the path for us wayward pilgrims helping us find our way back.  

Seventeen Stories of “No” – Seventeen Stories of “Yes.”

Seventeen stories in the book from the top earners and leaders of network marketing attest to the devastation of rejection. They also show the resolve and reward of muddling through the “no’s: sticking-with-it to find the “yes.” Leaders such as Jackie Christiansen, Brian Carruthers, Jessica Higdon and Todd Falcone give testimony after testimony to the need for having the challenge of “no” in our lives and how to meet it head on.

Ray Higdon speaks of seeking out twenty “no’s” when prospecting before finding that one “yes” – a mantra that I’ve heard from him time-and-time again in training classes – a mantra worth hearing from him again-and-again.

The solution to meeting “negativity” and finding “positive change?” Creating the right mindset with a ten-point plan.

The story of Lisa Jimenez puts it in perspective. For every 7-10 “no’s,” you will inevitably end up with a “yes” yielding you more than $5,000.00 a month making you $500.00 off every “no.” Do the math. $5,000.00 divided by 10 “no’s” equals $500.00 per “no.” That was a story I could wrap my pea-body brain around. It is a story of theory made practical. 

There is the story of Tupac Derenoncourt. One of his early attempts of prospecting failed miserably. He was rejected by a lady who he knew would be great for his team. 

He failed the first law of prospecting. Find people’s wants, needs and desires and meet them where they are. 

Tupac sent this lady to a boring meeting. She rejected it outright and walked out before the meeting ended. 

Six-months later, he approached the same lady. He sent her to an event for his company. Little did he know, the event ended up at a popular bar. She was hooked. 

Taking the same cue, Tupac invited the lady to the same bar and she joined. She showed herself to like the party atmosphere. Tupac learned the lesson of the four-color personalities and how it works to prospect and recruit.

Where Does the Book End?

Any book review of the book must address that opportunity abounds for us network marketers. “It does not knock. You knock and opportunity answers.” Unfortunately, opportunity often says “no”  – per Ray Higdon.

Character is built on challenges. Character is built on “no’s.” Network marketing is not about making you the most money. It’s about the challenges of negativity that shape and build your character to gladly accept the “yes.’ Fighting for a dream and vision that “moves us toward our potential” in midst of “no” “creates the greater sense of happiness and contentment.” That is the vision for all us by Ray Higdon. 

Any book review may not see what I see. But this is not any book review. This is my book review of a rewarding book for us all.

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